Video, the most important type of content in the internet?
From how to bake cookies to renewing the thermal paste on your laptop’s processor, nowadays you can find tutorials for almost every imaginable problem. Why are these videos so convenient and important?
The internet and its sheer endless floods of data is growing by the minute, nearly all the information someone could ever wish to find (and more…) is available. For a lot of theoretical knowledge, written text, spiced with some pictures and graphics is still a valid way of representation. Scientific papers, blogs and news articles will most definitely still have relevance in the future. But what about more practical knowledge or skills? If an image is worth 1000 words, what about a video?
Best practice
In a one minute video for example, someone can show you how to tie a tie, of course that would also be possible with text and some images, but how much harder would it be to produce and to consume that content?
What about this YoYo trick? Yeah true this is even hard to grasp as a video but would you want to explain that in an article or even worse, learn it from an article? A lot of information is just easier to transport via video.
Video Content is getting mature
When Videos on the internet became a thing, a lot of the clips on platforms like YouTube were user generated content like funny cat videos, clips of people failing and hurting themselves or other random comical stuff. The image and sound quality of the clips in general was quite bad due to size limitations, internet speed, bad cameras and other technical limitations. Also, the quality of the content itself was not very high, due to the lack of experience of the generators. The mainstream media and companies mostly ignored internet videos at first, but with faster internet speed and the rapid rise of users on streaming platforms, some companies finally could see the potential of video content for their business. More and more professionally produced videos of all kind were uploaded. The quality gap between user- and professionally generated content was very big.
Mobile
And then there was the smartphone… With the rise of smartphones and other mobile devices, that gap started to close bit by bit. Of course there was still a big difference between a professionally made video and videos made with smartphones, but a smartphone was enough to start and test if your content gained some popularity. Consumer products like cameras and microphones with proper quality became more affordable too and a lot of people started to upgrade their gear. So between the really not so good user generated content and the highly professional fancy stuff, something new started to emerge. A new job was born: the YouTuber. Back then, most of them were semi professionals at best.
YouTube
When I was a kid, we wanted to become famous rockstars, astronauts or maybe moviestars, the children of today? They want to be YouTubers. No wonder Video Streaming Platforms are at the top of the most visited sites in the World. YouTube for example is the second most visited page on the planet. Roundabout 80% of all the traffic on the internet is generated by video streaming.
Very often, the people which make these videos are not professional film makers or videographers, but ordinary people who just want to share some knowledge. Because of that, these videos often have a very natural look and feel to them.
Learning mobile
Provide video content to your subscribers in small and structured portions. Too much content at a glance, overwhelms the learner. A Video Tutorial Manager helps you reach your target audience at the right time and in the right place.